When agencies work on internal holiday-centric content (see: holiday cards and videos), the results can be enjoyable, but mixed. For Father’s Day, it could be easy to go down the predictable path that advertising has built over the years with bumbling dads or the other various stereotypes.

Hill Holliday, however, has significantly broken the mold with a video tribute that gets to the heart and emotion of being a father. “Fathers and Sons in 2018” features an agency dad, one agency son, and friends, family, colleagues and academic professionals. Dispensing with production gimmicks or tricks, the five and a half minute film explores what it means to be a man today, raising a good man and more.

Excerpt from: https://www.adweek.com/creativity/dropping-the-ad-cliches-this-fathers-day-video-looks-at-the-hopes-and-fears-of-real-dads/